McDonald's kos npe yog dab tsi?
McDonald's kos npe yog dab tsi?

Video: McDonald's kos npe yog dab tsi?

Video: McDonald's kos npe yog dab tsi?
Video: Mc'Donalds "У каждого Макдоналдс свой" 2024, Lub peb hlis ntuj
Anonim

Hloov los yog Tuag. Txaus siab rau cov neeg siv khoom. Logo rau McDonald's yog lub golden arches ntawm tsab ntawv M ntawm ib tug liab tom qab. Tus M sawv rau McDonald's , tab sis qhov sib npaug m sawv cev rau niam txiv mammaries, raws li tus kws pab tswv yim tsim thiab tus kws kho hlwb Louis Cheskin.

Ntawm no, vim li cas McDonald's logo siv tau?

2. McDonald lub logo tsim: Xim. Txhawm rau sawv cev rau lub hom phiaj ntawm qhov xwm txheej, ob lub ntsiab lus ntawm cov xim daj thiab xim liab yog siv rau hauv McDonald lub logo tsim. Dab tsi ntxiv, cov xim no qhia txog qhov zoo xws li lub zog, lub zog thiab kev ntseeg siab, ua rau cov neeg siv khoom muaj kev ntseeg siab hauv lub tuam txhab.

Tom qab ntawd, lo lus nug yog, McDonald's golden arches cim dab tsi? Raws li phau ntawv Fast Food Nation: The Dark Side of the All-American Food, Cheskin tau hais tias arches cim “niam McDonald's mis." Qhov "niam txiv" ntawm lub logo xav tias txhawb kom tib neeg noj McDonald's es tsis yog noj mov hauv tsev.

Ib yam li ntawd, tib neeg nug, dab tsi yog cov lus zais hauv McDonalds?

Txawm li cas los xij, thaum McDonald's tau hais rau Louis Cheskin, tus kws tshaj lij tsim qauv thiab tus kws paub txog kev puas siab puas ntsws, nws tau hais kom lub tuam txhab khaws lub logo tam sim no ntawm cov arches golden nrog lub voj voog M. Vim li cas? Vim hais tias raws li Cheskin, lub logo, thaum flipped upside down, yog ib tug Freudian cim ntawm nourishing lub mis.

Vim li cas McDonald's liab thiab daj?

Saib ntawm qhov zoo psychology zoo ntawm liab & daj nrog rau kev lag luam khoom noj ceev, liab ua rau stimulation, qab los noj mov, tshaib plab, nws attracts mloog. Daj ua rau muaj kev zoo siab thiab kev phooj ywg. Thaum koj ua ke liab thiab daj nws yog hais txog ceev, ceev. Hauv, noj thiab tawm dua.

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